Many people use their email signature as a way to communicate credentials, contact information and marketing links. Sometimes people include an inspirational message. These are all great uses…but there is more you can do.
Most email programs provide an option for multiple signatures. Some people use this feature to change between business and personal signatures. This of course is helpful. But imagine the possibilities if you used these signatures to communicate information you use all the time.
The best way for me to explain this is to share what I do. If I find that I’m sending the same information in emails over and over again, it is worthwhile to turn it into a signature (I actually put the body of the letter into the signature.) Then when I need to send that email, all I need to do is change to that particular signature, add the salutation (Dear Jane), make a few personalization tweaks, and hit send.
Here are the signatures I use:
- Coaching – is used when replying to a client interested in coaching
- Ellen – is for when I just want my name
- Ellen Faye Organization – is my full blown signature with all the bells and whistles
- Ellen Personal – is for personal correspondence with my home phone #, etc.
- Ellen Short – is essential information used for business
- Mom – is for my kids… (says…Love, Mom)
This super useful tool saves me a great deal of time. Check out the signatures feature in your email program to see how you can benefit. Questions – post them as a comment on my blog and I’ll get back to you right away.